First of all, kudos to Kevin Coupe of the Morning News Beat for reporting this yesterday. I believe that retailers are finally getting the picture. To run with the big dog Amazon, they are adopting the tactic of a $79 loyalty card that will give the consumer unlimited two day shipping which will encourage shoppers to buy more to get a return on their investment. They key here is that this loyalty card will work with multiple retailers: Baby's 'R' Us, Petsmart, and GNC to name a few. Shoprunner which is the program name, will even offer free returns to cardholders. Not sure there will be enough affinity for the brands in this program to outweigh the loyalty that Amazon has already amassed, but it was imperative that brands like Borders did something like this to survive. I will be interested to see the numbers post holidays.
http://online.wsj.com/article/SB10001424052748703843804575534062509989530.html?mod=WSJ_Tech_RightMostPopular
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