Monday, December 20, 2010

Privacy and Smartphones

New WSJ article on information that is shared from your smartphone.
http://online.wsj.com/article/SB10001424052748704694004576020083703574602.html?mod=WSJ_Tech_LEADTop

Pandora was one of the mobile apps that would appear to be offending the privacy rule. It is clear that privacy is not top of mind, rather gathering that all important consumer info. I am not saying that I don't undertand the use case for the information, but then again I should have more obvious control over where it goes or whether it goes at all.

Will it take a label like "Smartphone Apps may be hazardous to your Privacy" to bring out the smoking like fear in the consumer?

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